Now is the time to increase your marketing efforts. Let the team at Allegra suggest a cost-effective strategy to grow your sales in 2015!
For more information on promotional items visit: ZapImprint.com
Allegra Corona New Year Marketing Specials
Author: Allegra Corona
It’s time to stock up for the New Year!
January is coming up fast, be ready for the New Year!!
Call today to order your forms, marketing materials and promo items.
Watch the mail for your 2015 Historic Corona calendar from Allegra Marketing Print Mail, or come by to pick one up.
Contact Us Today! (951)734-8181
Fill The Container Drop Off Location Corona, CA Allegra Marketing Print Mail
Drop off your supplies for the refugees HERE!
127 Radio Road Corona, CA 92879
Drop off dates are: Sept. 21st – Oct. 30th
worldcompassion.tv/fillthecontainer/
Over 850,000 refugees have fled to Kurdistan to escape and are in urgent need of our help.Join us in bringing food and basic supplies to these refugees by purchasing any items below and dropping them off at Allegra Marketing Print Mail In Corona, CA
Supply List*:
Vegetable Oil
3-5 Gallon Water Thermoses
Diapers
Baby Formula
Blankets
Soap (bar not liquid)
Toothbrush
Toothpaste
Red Kidney Beans
Rice
*all items must not be expired
Questions Contact : chelsea@worldcompassion.tv
How to Score Big With Direct Marketing
Direct mail is no longer the last resort for desperate business owners who don’t have the money for television or print ads. Savvy owners understand the value of direct marketing as part of their overall marketing plan. At Allegra Printing Corona, CA, we want to help you design and implement an effective direct mail campaign to reach out to customers and grow your business. Here are a few tips to help you score big with direct marketing.
1. Stick to the Essentials
Most people skim text looking for the key points they need to know. With this in mind, trim your message to include the most important information you want to share and refrain from writing large paragraphs of information. You can always send out a follow-up mailer if you need to say more. When possible, use bulleted lists and highlight your offer with bold or italicized text.
2. Choose a Reader Friendly Layout
Help your customers navigate your mailer by choosing a layout that is easy for them to read. Keep in mind that people read from left to right and top to bottom, and they tend to remember the first and last items they read. The most valuable real estate on your mailer is the top right corner and bottom. Use these spaces to catch their attention and your call to action. Designers at Allegra Marketing Print Mail in Corona, CA can help you design an attractive, easy-to-read mailer that generates results.
3. Stay Focused on Your Audience
You want your customers to know what makes your company different from the rest, but resist the temptation to talk about yourself. Your customers want to know how they will benefit from taking advantage of your offer and doing business with your company. Instead of telling them about the latest industry certification you earned, explain to them how you will use your new knowledge to improve their lives.
4. Personalize the Pieces
If you want to attract and retain lifelong customers, you have to build relationships with them and make them feel valued. Avoid sending the same form letter to everyone on your mailing list. Instead use variable printing to make sure each piece is addressed to a person (not “current resident”) or address envelopes by hand for added appeal.
5. Always Include a Call to Action
In his book, “Direct Mail is NOT Dead,” Eugene Montanez explains the importance of an effective call to action. Not only does it urge your prospect to respond to your offer, but it also gives you actions to track. When they visit the website or call the phone number you supply, you can count the number of people who respond and use the information to improve the effectiveness of future mailings.
Local Search: How to Get “Found” Online
According to Google, more than 90% of Internet users have gone online to research a product or service — and then gone in person to a nearby business to make a purchase. But, how do you make sure they find you? By optimizing your online presence for local search.
Effective local search happens when someone types a geographic keyword in a search engine (like Google or Yahoo!) to find a nearby business. A search for “collision repair Atlanta Georgia” for example, will not only deliver websites of individual businesses, but also directory listings for nearby body shops on sites such as hotfrog.com, superpages.com and yellowpages.com.
Unfortunately, Google says, only 20 percent of small businesses have claimed their local listings on the leading local search sites. With mobile marketing growing and outpacing traditional online search, Google estimates at least 40 percent of searches from mobile devices are local.
More importantly, mobile local searchers take action. In the U.S., 87 percent of mobile local searchers are taking action as a result of their search, like visiting a business, making reservations or buying online for in-store pickup. Here are three ways you can get in on the local action:
1. Claim your local listings. According to Google, just 15 percent of small businesses have claimed their local listing on Google Places. Because 70 percent of online searchers will use local search to find offline businesses, it’s the single most valuable thing you can do.
2. Build citations using local directories. A citation is any mention of a business name, address and phone number. Most of that happens in local directories (and it’s certainly the easiest way to build them), but it can happen anywhere. If someone writes a blog post about you that has your business name, address and phone number – but doesn’t link to your website – it serves as a type of citation (ex. Chamber of Commerce, local professional groups, local merchant’s society, etc.).
Much like links, citations have impact that depends on the reputation and authority of the site the citation appears on. Several citations from minor, low-authority blogs or pages aren’t worth as much as a single citation from an authoritative source, like the Better Business Bureau. Balance quantity with quality.
3. Make sure you have regionally appropriate content on your website. Some regional content is straight-forward. Use a local phone number, mention a local office on your website and strategically place geographic references in the body copy of your pages.
Blogs are also a great way to localize your on-site content. Consider a local flavor piece or talk about something regional. Give a shout-out to a local event, band, or other event that ties you to a region. Link out to local places of interest – as long as it makes sense for your website and your business.
Interested in Claim Local? Call Us Today! 951-734-8181